New trends in the color steel plate market:Industry reshuffle intensifies

At present, China's macro-economy has entered the New Normal of medium - and low-speed growth, and the pace of development of color steel plate industry has also slowed down. With the transformation of residents' consumption concepts and the impact of the Internet on color steel plate enterprises, the competition in the color steel plate market is becoming increasingly fierce, and a new round of reshuffle has arrived. Now, the tormented 2017 is about to become a thing of the past. Under the new situation, what will be the development trend of the color steel plate market in 2018? We will wait and see.

The reshuffle in the color steel plate market is intensifying

Major color steel plate enterprises are showing a trend of competition, but with the intensification of market competition, some enterprises that actively seek change and pursue quality will inevitably win a larger market share. On the contrary, companies with low positioning and loose management will naturally lose more market share in the future. This is mainly because residents attach increasing importance to the quality of life, and the era of building materials products winning solely by price has passed. Currently, residents pay more attention to the environmental performance of products and after-sales service provided by merchants in the process of home decoration. Some products in the low-end building materials market are difficult to ensure in terms of environmental performance and after-sales service, making it difficult to attract customers to place orders.

The building materials market is like this, and the color steel plate market is also like this. In recent years, the liquidity of the color steel plate market has been high, with new companies opening up and some closing down every year. This phenomenon will continue in 2018, and companies that do not focus on after-sales service and do not establish a good reputation will find it difficult to establish a foothold. Some new companies will naturally flock to the home decoration market due to their preference for a larger market space. But overall, companies with strong strength, standardized management, and comprehensive services will become the backbone of the market, while companies that do not pay attention to brand effects and lack commercial integrity will accelerate their bankruptcy.

Promotion methods will be more scientific

The color coated board market has attached great importance to using WeChat's "Moments" to promote promotional activities since last year. This promotion method was even more popular in the first half of last year, with likes, reposts, votes, and other activities constantly scrolling through the "Moments" for a period of time. However, as more and more merchants use this promotion method, its problems are gradually exposed, and customers are becoming increasingly disgusted with advertisements on their Moments, even blocking those "Moments" that constantly forward advertisements to their friends. The WeChat official account once regarded "online voting" as a powerful tool to "attract fans". However, due to the lack of support from scientific organizations and authoritative departments, such nearly rampant "voting" activities can neither attract the attention of the industry nor attract the attention of customers, making "WeChat canvassing" a burden for people. Therefore, in 2018, this way of promoting brands and publicity activities with the help of the "circle of friends" is likely to stop.

In 2018, the marketing methods of enterprises in the color steel plate market will be more precise, three-dimensional, and scientific, rather than relying solely on "circle of friends". Distributing activity leaflets directly into the community, renting advertising spaces on busy roads or holding small-scale exhibitions in the community will win the favor of more merchants.

Increase of "Internet plus" elements

Under the trend of industrial integration and fierce competition, cooperation between enterprises is strengthening. Brand alliances, joint promotions, and cooperation between manufacturers and chain stores are emerging one after another, with a clear trend of competition and cooperation. Nowadays, more and more color steel plate brands are promoting the operation route of "official website sales, local agent delivery, and installation", and many home decoration companies have also started the operation mode of "online ordering and offline construction" through cooperation with websites. In the future, the "Internet plus" elements in the color steel plate and home decoration markets will increase day by day.

Under the New Normal of economy, the color steel plate market will still be full of challenges. At present, the pattern of the color steel plate market is being reshaped. With the joint efforts of all industry insiders, we look forward to breakthrough development in the color steel plate industry in the new year.